In Hindu culture, the goddess Laxmi is believed to be the epitome of wealth, power, prosperity, auspiciousness, and fortune. Goddess Laxmi is worshiped and believed to bring a great year ahead, it is also believed that by doing Aishwarya Laxmi Puja one can reach their goals easily. Goddess Laxmi has many forms and one such form is Aishwarya Laxmi.
Aishwarya Laxmi is known to be the eighth form of Devi Laxmi and is known for a goddess who lay the foundations of prosperity, fortune, and fame. Goddess Laxmi is also known to be a little restless and whimsical yet affectionate and tender with her arms always open to bless her devotees with a life filled with satisfaction and materialistic fulfillment.
The concept behind Aishwarya Laxmi Puja:
The meaning of the word Aishwarya is fame, money, and other materialistic facilities that one needs to have a luxurious lifestyle, and is the goddess of Aishwarya or affluence, Devi Laxmi is believed to bless us with these materialistic wants. It is also believed that by this puja the negativity from one’s house is taken away forever and their house becomes pure and positive.
What is Aishwarya kolam and why is it drawn on Fridays?
Aishwarya kolam is believed to be a supernatural drawing of lines and loops forming triangles. The lines and the triangles are made with white rice flour. In the center of the kolam, some salt is kept in a very small bowl, the salt should be Himalayan salt or the organic rock salt as because processed salts are not used in pujas, the significance of the salt is that it is believed to attract all the negativity from one’s house and from their lives and fills our house and lives with positivism.
This Aishwarya kolam is drawn on all Fridays as in Hinduism Friday is considered to be a day when goddess Laxmi and all other goddesses are worshiped and it is also drawn on different auspicious occasion and festivities, mostly these are drawn by people living in the south India as this puja was started by their ancestors. This kolam has a lot of significance from MahaLaxmi there are other kolams also which draw their relation from Maha Laxmi like Kubera kolam, Hase kolam, Hridaya kamalam. These kolams are drawn on the mandap or small wooden plank where the goddess Laxmi is placed for the Vratham puja. How to draw an Aishwarya kolam? Aishwarya kolam is believed to be a holy figure, which is drawn using the rice flour by making small dotted lines and by every seven dots a line is made and each of these lines is joined to make triangles and all of these triangles are connected or linked to each other to form a puzzled like close figure. By connecting all the triangles, a star-like shape is formed in the center of the figure where the salt is placed and then in each triangle that is formed inside that closed figure it is mandatory to place a coin and no triangle should be left vacant. Then the boundaries of the kolam are decorated with turmeric powder and different powdered colors can also be used in the corners. A kolam is always made in a puja room, it should never be made at the entrance of the house as it is not a rangoli rather it is a spiritual figure.
Worship of goddess Laxmi and Aishwarya Laxmi Puja
Goddess Laxmi is considered to be very quick on her feet or very “Chanchal” which means she can take back her blessings if someone provokes her anger or makes her unhappy and then the consequences can be disastrous. One should be very careful when worshiping goddess Laxmi because if there is filth, dirtiness, or any sort of corruption in someone’s mind goddess Laxmi will not stay there and hence the place will automatically become unfruitful.
According to the Hindu culture, feminine power is supreme and has a great significance in the creation of the universe. Goddess Laxmi is portrayed as the holder of supreme power and control over one’s life. The appearance of goddess Laxmi is described as a calm and loving lady having golden glittering skin and she always dresses in bright red colors and she is embellished with precious jewels. There are two elephants on each side of the goddess portraying her strength. the goddess has four arms and each of the arms symbolizes the different aspects of human life – dharma(religion), kama (desires), artha(wealth), moksha(liberation). Goddesses Laxmi settles on a fully bloomed lotus that symbolizes the space of divine truth and goddess Laxmi has an owl as her vehicle that demonstrates that if someone has to achieve the goals they have to work hard when others are sleeping.
Aishwarya Laxmi puja Bhog
It is believed that Goddess Laxmi has emerged from the ocean so the prasad or the bhog that is offered at Aishwarya Laxmi Puja should have relevance from water. Makhana or lotus seeds are produced inside the water and so in every Laxmi puja, they are offered as prasad. Singhara or water chestnuts are also offered as prasad Aishwarya Laxmi Puja because they are also produced inside the water. Amongst the fruits, coconut is considered to be a holy fruit and is also offered in this puja, and because of the bright red color of pomegranate, it is believed that goddess Laxmi will like pomegranate as an offering. Aishwarya Laxmi puja sugarcane also holds an important place as it is offered to the two elephants named Airavat besides the goddess. It is believed that the Eravats are happy by the offering of sugarcane and sweet fruits like bananas and when the Eravats are happy and delighted, then the goddess Laxmi will fill the devotee’s life with happiness and sweetness.
When should we do Aishwarya Laxmi Puja?
Aishwarya Laxmi Puja is mainly done in the month of Shravan. Shravan mass is the fifth month according to the Hindu calendar and this whole month is devoted towards the honoring and devotion of goddess Laxmi, goddess Parvati, and Lord Shiva. In the Shravan mass, Aishwarya Laxmi puja should be done every Friday by making kolam and cleaning and decorating the house, especially the Friday which comes before the full moon is marked as the day of VaraLaxmi Vratam, those who perform this vratam and Aishwarya Laxmi puja on this day, it is believed that goddess Laxmi will render them happiness, strength and fulfill their desires.
Who would not worship Aishwarya Lakṣmī ? She is the goddess of opulence,magnificence, prosperity .She gives vast material boons such as prosperity,luxuries,money,precious stones like diamonds ,self realization , enlightenment. How and what you do to please her will determine the status of your future.
Benefits of Aishwarya Lakshmi Puja: Antidote for Poverty, Recovering from Debts, Free from Ignorance, Antidote for Business failures ,Antidote for Loss of accumulated wealth, Antidote for Loss of immovable property, People who are suffering from financial crunches.
